Categories: Events/What's HappeningInnovationNews

Brothers Launch Black-Owned Real Estate Media Business in Charlotte

Real estate media team at work in Charlotte

Article Sponsored by:

Northford Structural Connections (NSC)

Northford Structural Connections (NSC) specializes in innovative engineering solutions for enhancing the safety and durability of precast concrete structures. Their patented products, including the Double-Tee Flexible Connection (DTFC) and Double-Tee Connection Pro (DTC Pro), address critical challenges like fatigue, corrosion, and seismic resilience. With a focus on quality and longevity, NSC provides advanced connection systems trusted by industry professionals for both retrofitting and new construction projects.

News Summary

In Charlotte, siblings Jason and Justin Hare have established Go Premium Real Estate Media, a black-owned business specializing in real estate photography and videography. Despite initial challenges, their innovative approach and determination have led to impressive growth, capturing nearly 10 shoots daily and generating significant revenue. Their journey reflects the rising entrepreneurial spirit within Black communities, showcasing resilience and creativity in the competitive real estate market.

Brothers Create Buzz with Black-Owned Real Estate Media Business in Charlotte

In the vibrant city of Charlotte, siblings Jason and Justin Hare have embarked on an inspiring entrepreneurial journey with their company, Go Premium Real Estate Media. This innovative business is shaking things up in the field of real estate photography and videography, proving that determination and creativity can thrive even in economic uncertainty.

A Spark of Inspiration

The idea for Go Premium Real Estate Media ignited when Jason stumbled upon a captivating YouTube ad featuring a house tour. With the desire to craft stunning visual content, the brothers set their sights on the real estate market. They recognized a fertile ground for their talents and began brainstorming how to transform this idea into a reality.

Startup Essentials

With a budget of $4,500 allocated for equipment and training, the Hare brothers dove headfirst into the world of real estate media. Initially, they offered to shoot photographs of empty houses while honing their skills at capturing the essence of properties. To reach potential clients, they bravely reached out to realtors in the area, ready to showcase their new expertise.

Early Challenges and Gradual Growth

Like many small businesses, the early days of Go Premium Real Estate Media were not without challenges. The initial breakthrough was sluggish, but soon after about six months to a year, the business started to gain momentum. Today, they have come a long way, showcasing their resilience and hard work. Between the highs and lows, the brothers have become experts in crafting eye-catching visuals that stand out in the competitive real estate market.

Impressive Growth Metrics

Fast forward to the present, and the brothers are now juggling nearly 10 shoots a day, signaling their impressive growth. In the busy seasons, they’ve been able to generate a whopping $20,000 a month. This tremendous success is not merely a reflection of their work ethic but also the booming real estate market in Charlotte, which welcomes innovative approaches to marketing properties.

A Trusted Partnership with Realtors

Along their journey, the Hare brothers have fostered strong partnerships with notable realtors in the region. Professionals like Matt Norman of Yancey Realty and Candice Marks of Legacy Dream Homes have praised the brothers for their unwavering reliability and strong work ethic. Their reputation for excellence has helped them secure a solid client base and build lasting relationships with industry leaders.

Black-Owned Business Landscape

Interestingly, the Hare brothers are part of a growing wave of Black-owned businesses in the United States. As of 2022, the percentage of Black-owned businesses reached over 3%, a commendable increase from 2.7% in 2021. This trend highlights the rising entrepreneurial spirit among underrepresented communities and emphasizes the importance of supporting and celebrating diversity in business.

Looking Ahead

As Jason and Justin continue to elevate their brand, they are poised to explore new opportunities within the real estate industry and beyond. With their story serving as a beacon of inspiration, it demonstrates that with passion, dedication, and a touch of creativity, any challenge can be overcome in the pursuit of success.

In a city known for its growth and innovation, the success of Go Premium Real Estate Media is a heartening reminder of what can be achieved when you follow your dreams, embrace challenges, and, of course, capture the perfect shot.