Charlotte’s Fashivly Redefines Personal Styling with Impressive Growth and Virtual Services

Charlotte Personal Styling Startup Fashivly Experiences Remarkable Growth

In the vibrant city of Charlotte, personal styling has a fresh face, and that face belongs to Fashivly, a dynamic startup that’s taking the fashion world by storm. Founded by Ashlyn Greer in 2021, Fashivly is all about bringing personalized style to the masses with a friendly, virtual twist.

The Spark of Inspiration

The journey to creating Fashivly began during the peak of the pandemic. Greer, who previously worked in video production, found herself at a crossroads. “It was kind of a now-or-never time,” she recalls about quitting her job. For six long months, she tossed around various business plans, but nothing felt just right. That changed one day in the fall of 2020 when a friend reached out, feeling a little lost in her sweats.

Her friend shared that living in sweatpants for months had led to a loss of confidence and a sense of self. Inspired by this conversation, Greer, who has nearly a decade of experience in the fashion industry, offered to help her friend look fabulous again. She diligently researched current fashion trends and crafted a selection of outfits tailored to her friend’s personal style. When her friend posted these outfits on social media, the response was overwhelmingly positive, piquing the interest of many onlookers.

The Birth of Fashivly

This feedback sparked something in Greer that she hadn’t expected. Seeing the joy her styling brought to her friend and the intrigue from others made her realize she found her niche. Thus, Fashivly was born, a virtual styling service that she calls “the future of online shopping.”

Customers answer a fun questionnaire to share their style preferences, and Fashivly’s team curates complete outfits tailored to their tastes. Unlike traditional online shopping, where you might merely pick out pieces, Fashivly delivers head-to-toe styled outfits, complete with accessories. Customers can choose from a variety of packages: two styled looks for $39, five for $99, or 10 for $149. Plus, they get to set a delivery date for their digital style guide, which includes direct links to shop the looks!

Targeting Millennials

Fashivly has quickly become a go-to for millennial women. As trends evolve, especially with Gen Z influencers defining what’s “cool,” millennials find themselves eager to stay stylish. Greer voices this sentiment, saying, “I think we as a generation had so much change… the ultimate goal is really about helping women just be their most confident and elevated self every day.”

Growth and Expansion

Since its launch, Fashivly’s growth has been nothing short of remarkable. The startup reports a year-over-year revenue increase ranging from 100% to 200%. Much of this growth is attributed to their savvy use of social media, especially TikTok, where they boast over 131,000 engaged followers. Greer credits the social media presence with recycling her ideas into the public eye and attracting new clients.

Did you know that Fashivly’s client base isn’t just limited to the United States? About 18% of their customers are international, showcasing the expanding appeal of their services across borders. Recently, Fashivly secured $500,000 in pre-seed funding and also won a $50,000 investment at a local event, reinforcing just how much potential business leaders see in Greer’s vision.

Looking to the Future

The company aims to enhance its platform further, focusing on integrating artificial intelligence to support stylists and expand the service offerings. With plans for another seed funding round set to commence soon, Greer and her team are excited about what lies ahead.

At the heart of Fashivly’s mission is making clients feel good about themselves. “The most rewarding kind of feedback we get is from clients who have found a way to love the body they’re in again,” Greer says. “That’s the core of what we do.”

Charlotte’s very own Fashivly is a glowing example of how creativity and passion can lead to a fulfilling career, all while helping women feel fabulous in their own skin.