Charlotte, a city known for its vibrant dining scene, is now navigating a landscape that looks surprisingly different after the pandemic. As restaurants reopen and consumers venture out again, those in the food industry are faced with a whole new set of hurdles. The earlier days of the pandemic forced many restaurants to pivot, but now they’re juggling labor shortages, rising inflation, and changing customer preferences.
According to a recent report from Ondeck Capital, Charlotte has seen a major boom in steakhouses, which have become the most competitive restaurant concept in the city. There’s been a flurry of new openings, making it quite the popular spot for meat lovers. Notable establishments include STK Steakhouse, which opened its doors last fall, alongside Dean’s Italian Steakhouse and the southern-style Supperland.
But why steakhouses, you might wonder? Yelp ratings suggest that diners have a serious craving for hearty meals, with five steakhouses making it to the top rankings in the area. With so many options vying for attention, it’s a tough battle for restaurateurs trying to make their mark in the increasingly crowded steak market.
On the flipside, vegan spots have struggled, with several shutting down their operations this year, including popular spots like Pepperbox and Luna’s Living Kitchen. The report also highlights that vegan choices were the most competitive restaurant concept across North Carolina, a testament to the changing culinary scene.
Interestingly, French cuisine is marked as the least competitive concept in the state, which begs the question: Is the French dining experience less appealing to Charlotteans? It seems the local appetites are leaning more toward hearty, protein-packed meals rather than meticulous French dishes.
In greater insight, steakhouses appear to be facing a similar saturation nationwide, especially in the Midwest. This region has deep roots in pork and beef processing, leading to an abundance of steak establishments in places like Ohio and Indiana. Meanwhile, on the coast, French cuisine remains a sought-after experience in cities like San Francisco and New York, but it’s not gathering the same traction here in Charlotte.
Interestingly enough, one of the hottest trends appears to be Korean cuisine. Despite not yet saturating many markets, Korean fried chicken is capturing attention — and it looks like it’s ready to take off. “It’s new and different,” says food expert Alex Susskind, indicating that diners are excited by these unique flavor profiles. There’s a thrill in experiencing a twist, and Korean flavors are certainly hitting the right notes.
The National Restaurant Association projects that food businesses are expected to contribute a jaw-dropping $1.4 trillion to the economy this year, reflecting a significant surge from the previous year. Despite the positive outlook, experts warn that the restaurant market might be experiencing a bit of a bubble.
The pandemic-induced dining rush could lead to a “market correction,” with casual dining chains feeling the strain. Places like Chili’s and Applebee’s, as well as fast casual spots such as Chipotle, are becoming more bloated as competition increases.
However, certain markets, such as Atlanta and Austin, are still thriving and providing fertile ground for new restaurant ideas. “You could sell just about anything and draw a crowd,” says Susskind about these booming markets. So, while the competition heats up in Charlotte and beyond, it might also lead to exciting dining options for consumers.
As Charlotte continues to adapt to its post-pandemic reality, one thing is clear: it’s an exhilarating time for food lovers. With new flavors at our doorsteps and establishments striving to stand out, the future seems bright—yet challenging—for the Queen City’s culinary scene.
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