Charlotte’s The Bulb: Produce Without the Price Tag

In Charlotte, a unique mobile farmers market is making waves in the community by providing fresh produce without the price tag. The Bulb, a nonprofit organization, operates from a truck that brings hour-long markets into 12 food-insecure neighborhoods.

Community Nourishment

Unlike traditional farmers markets that focus on selling produce, The Bulb operates on a different principle – “Take what you need, give what you can.” There is no set pricing, and individuals are encouraged to contribute whatever they can afford, whether it’s 35 cents or $20, or even nothing at all.

Interim executive director Lisa Mathews emphasizes that the main goal is to bring fresh and nutritious produce to the community without any judgment or barriers. Guests are simply thanked for coming after receiving their bags of produce, with no proof of need required.

Sourcing Fresh Produce

The Bulb utilizes a variety of sources to provide fresh produce to the community. This includes produce grown in their own urban farm and at the Lomax Research & Education Farm in Concord, as well as donations from local farms and gardens. Additionally, Trader Joe’s contributes nearly 3,000 pounds of vetted but unsellable produce each week.

With the support of local partnerships and funding from the United Way of Greater Charlotte, The Bulb tailors its offerings to meet the specific needs of each neighborhood it serves.

Addressing Food Inequity

Charlotte, like many other cities, faces issues of food inequity, with certain neighborhoods lacking easy access to full-service grocery stores. The Bulb aims to alleviate some of these challenges by providing free, fresh produce to anyone in need, regardless of their ZIP code or circumstances.

Lisa Mathews stresses that food insecurity can affect anyone and is not limited to specific demographics. The organization’s mission is to ensure that everyone has access to healthy food, especially during times of need.

Achieving Impact

Despite the ongoing challenges of food access in the United States, The Bulb has made a significant impact in the Charlotte community. In the past year alone, they have served nearly 25,000 guests and fed over 75,000 household members.

More than 90% of guests have found The Bulb’s markets accessible, and over 75% have reported consuming more produce as a result of the organization’s efforts. The simple concept of providing fresh produce for free has resonated with many residents, highlighting the importance of access to healthy foods for all.

This innovative approach to addressing food insecurity serves as a model for how communities can come together to support one another and ensure that basic needs are met for all individuals, regardless of their circumstances.