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Fashion Forward: Barrow Takes NYC Fashion Week by Storm with Sweeter
During New York City Fashion Week, Italian streetwear brand Barrow made a bold and memorable impression with the help of Sweeter. In a city renowned for its high-fashion events, Barrow sought to elevate its street cred, and Sweeter delivered with a marketing campaign that engaged 2,000 fashion enthusiasts with custom Barrow-colored gelato served in branded ice cream cups. The Campaign: A Taste of Barrow Sweeter’s strategy was simple yet impactful:
August 12, 2024
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