Charlotte, NC – This week, the University of North Carolina at Charlotte officially launched its largest fundraising campaign in history, aiming to raise $500 million over four years. Titled the “For the Love of Charlotte” Campaign, this initiative is essential for the university’s ongoing growth and development.
The main objectives of the fundraising campaign focus on three areas: student resources and financial aid, research, and community engagement. The funds raised will support an increase in scholarships and financial assistance for students, enhance faculty hiring, and improve facilities related to arts and athletics.
As of December 2022, UNC Charlotte’s endowment stood at approximately $303 million, which is less than that of some other universities in the UNC system. Chancellor Sharon Gaber expressed concern, noting, “Our endowment isn’t really where it needs to be. What that means is we don’t have as much money to be able to do scholarships or grants for student emergencies or help with hiring distinguished faculty.”
The campaign quietly began fundraising in 2020, during which the university successfully raised the first $250 million. Significant commitments came from various donors such as Truist, Bank of America, and the Mebane Foundation. Additionally, the funds have specific allocations, including new professor positions in the Klein College of Science.
With a growing student population—over 31,000 students enrolled this year—support for current and future students is paramount. As it stands, about 70% of students at UNC Charlotte receive financial aid, including 8,836 students who are eligible for federal Pell grants due to financial need. Gaber emphasized the importance of reducing student debt and attracting top-tier faculty to support academic excellence.
Part of the campaign’s mission is to promote an inclusive environment for the university’s diverse student body. Gaber noted the significance of mentorship and community connections, stating, “We have to make sure we are supporting our students, we are creating a sense of belonging.”
The fundraising efforts will also enhance research funding and faculty recruitment. Potential initiatives include exploring the use of artificial intelligence and possibly opening an AI center on campus. Gaber reported ambitious goals, reflecting that university aims to achieve “R1” status by 2025, indicating a rise to the highest echelon of research institutions nationally.
The campaign will fund upgrades to facilities with a focus on community engagement. Planned projects include expanding Jerry Richardson Stadium, constructing a new soccer and lacrosse stadium, and renovating basketball locker rooms. Key initiatives also involve launching a new entrepreneurial hub—CO-LAB—that fosters collaboration among local entrepreneurs and university experts.
With a clear vision for growth and community involvement, the “For the Love of Charlotte” Campaign demonstrates UNC Charlotte’s commitment to enhancing educational resources and opportunities for all its students. The success of the ongoing fundraising endeavor is a testament to the community’s investment in the university’s future.
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